Pura 4™ Smart home fragrance diffuser
Pura 4™ Smart home fragrance diffuser
DESIGNED FOR
Medium rooms:
Bedrooms, kitchens, and living rooms
The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.
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Safe & clean scents
Safe & clean scents
Pair with premium fragrances created with ingredients that are safe and clean
Long lasting
Long lasting
Enjoy up to 45 days of premium scent when diffusing 2 fragrance vials for 6–8 hours per day
Smart features
Smart features
Adjust fragrance intensity, set schedules and timers, and more in the Pura app
Adaptive diffusion
Adaptive diffusion
Get a consistent scent experience based on the temperature in your home
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Featured collection
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Pura Plus™ Smart home fragrance diffuser
Regular price $89.99Regular price $89.99 Sale priceUnit price per$105.99Sold out -
Sold outSweet Grace
Regular price $39.99Regular price $39.99 Sale priceUnit price per$59.99Sold out -
Sold outGrapefruit
Regular price $39.99Regular price $39.99 Sale priceUnit price per$59.99Sold out -
Pura Mini™ Smart home fragrance diffuser
Regular price $69.99Regular price $69.99 Sale priceUnit price per$89.99Sold out
Diffusers for different spaces
A line of diffusers makes creating scentscapes in almost any space possible. Select the diffuser that’s right for the area you’re designing and customize it to fit your style, preferences, and routine.
A consistent scenting experience
Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules,timers and more
Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app
Safe and clean scents
All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Frequently asked questions
How long does a fragrance vial last?
How long does a fragrance vial last?
The length of time a fragrance lasts varies based on factors like:
- Type of diffuser
- Room size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura 4™, a fragrance vial lasts about 3 weeks in a medium-sized room, diffusing 6–8 hours per day at medium intensity.
With a Pura Plus™, a fragrance vial lasts about 2 weeks in a large or open concept space under the same conditions.
Do fragrance vials last for different lengths of time indifferent diffusers?
Do fragrance vials last for different lengths of time indifferent diffusers?
Pura’s smart fragrance diffusers are designed with Puralast™ diffusion technology, which optimizes scenting based on the intended fill space of each diffuser. Because of this, fragrance vials may last for different lengths of time.
Pura Plus™ diffuses fragrances at a faster rate to fill larger, open-concept spaces efficiently.
Pura 4™ optimizes fragrance diffusion for medium-sized spaces, balancing scent strength and longevity.
Pura Mini™ conserves fragrance while still providing consistent scenting for smaller areas.
Each Pura diffuser is engineered to maximize the fragrance experience in your space while ensuring efficient and effective scent diffusion.
What can l do to make a fragrance vial last longer?
What can l do to make a fragrance vial last longer?
To maximize fragrance longevity, create schedules, set timers, and utilize the Away Mode feature. Running your diffuser when you’re home and turning it off when you’re away or asleep will help conserve fragrance.
What subscription frequency shouldlchoose?
What subscription frequency shouldlchoose?
Subscriptions are available in 4, 8, and 12-week intervals. If you diffuse less frequently or alternate fragrances, consider a longer subscription interval to ensure you always have scents on hand.
How should l take advantage of my diffuser's two vial bays?
How should l take advantage of my diffuser's two vial bays?
Both Pura 4™and Pura Plus™are designed to hold two fragrance vials, allowing you to alternate between two different fragrances throughout the day or week, which extends the life of both.
How do l know when it's time to replace my vials?
How do l know when it's time to replace my vials?
Your Pura app will notify you when it’s time to replace your vials. You can also monitor usage based on your schedule and intensity settings to estimate when new vials will be needed.
What is the average use of a Pura diffuser for the averageuser?
What is the average use of a Pura diffuser for the averageuser?
The average user typically operates a Pura diffuser for around 6 to 8 hours per day at medium intensity with two vials plugged using schedules to alternate between two fragrances.
Under these conditions, you can expect two scents to last:
6 weeks for a Pura 4™ in a medium-sized room
4 weeks for a Pura Plus™ in a large or open concept space
This duration can vary based on personal preferences, room size, and environmental conditions.