Featured collection

    A fragrance marketplace unlike any other

    • Volcano

      Volcano

      Sold out

      Volcano

      $39.99
      $39.99 $59.99
      Sold out
    • Sweet Grace

      Sweet Grace

      Sold out

      Sweet Grace

      $39.99
      $39.99 $59.99
      Sold out
    • Salt

      Salt

      Sold out

      Salt

      $39.99
      $39.99 $59.99
      Sold out
    • Grapefruit

      Grapefruit

      Sold out

      Grapefruit

      $39.99
      $39.99 $59.99
      Sold out

    Pura 4™ Smart home fragrance diffuser

    Transform your space with a smartdiffuserand premium fragrances. Setup is easy, and a dynamic marketplace gives you options for every aesthetic, mood, and moment.

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    Pura Winitm Smart home fragrance diffuser

    Adaptive diffusion technology reads the room’s temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

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    Pura Plus™m Smart home fragrance diffuser

    Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

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    Bridgewater Candle Company

    Sweet Grace

    Bridgewater Candle Company is more than just a fragrance brand—for each of their candles purchased, they donate three meals to hungry children in orphanages around the world. This generosity, paired with their lovely and inviting scents, make them a brand Pura is proud to partner with.

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    capri BLUE

    Volcano

    Makers of the cult-favorite Volcano scent, Capri Blue is on a mission to empower women through fragrance and style. Their bold energy shines through every Pura x Capri Blue fragrance.

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    ABOUT US

          unify co.

          Salt

          Unify Co. is creating a space where scent isn’t defined by who you are, but is captured in your grandest adventures and your most mundane life tasks. Get the most out of each day with Unify x Pura’s scents meant to inspire action and celebrate everyday moments.

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          nest new york

          Grapefruit

          As a well-loved brand with over ten years in the fragrance industry, NEST fine fragrance brings you scents that are unlike any other. The quality ingredients and bold, beautiful notes will set your home apart.

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            Trustpilot reviews★★★★★

            • ★★★★★

              The Greatest CarFragrance You'll Ever Find
              This package is amazing and the best carfragrance you will every purchase. Thescent lasts for a long time and you are incontrol of the intensity of the scent.--Ronald P.

            • ★★★★★

              One of my bestpurchases
              One of my best purchases in a while! Lovehaving a subscription, too! l never run outand my house and car always smellluxurious! -- Alexxis B.

            • ★★★★★

              Easy to shop
              I can't begin to tell you how much l am inlove with this device! l love the fact that lcan control everything from my phone. Theconvenience of being able to switchbetween two scents at a time is amazing!--Lexi B.

            • ★★★★★

              11/10 recommend!!
              The scent has lasted FAR longer than lthought it would and it smells AMAZING! love how you can adjust the settings to bestronger or weaker, depending on yourpreference.--McKenzie W.

            • ★★★★★

              I love my Pura Scents
              l havea subscription and it is great because l canswap them out each month!!--Kimberli B.

            • ★★★★★

              If you're questioning, it'sso worth it
              The installation was really easy. l love thisand have added more to every order forevery room in my house.--Alyssa A.